SBD/September 9, 2010/Sponsorship

Boise State Expected To Set Licensing Royalty Records Again

Boise State May Wear Nike Pro Combat Uniforms Again This Season
Boise State is “expected to set licensing royalty records yet again” after its win Monday night against Virginia Tech, according the Darren Rovell of CNBC.com. The Boise State Bookstore ships Broncos merchandise to all 50 states and annual sales “have resulted in more than $1 million going back to fund scholarships.” More than 350 licensees make Boise State products “from Scentsy Plug-In Room Warmers to Snuggies” to a Boise State Mr. Potato Head. Rovell wrote a sign of “how big Boise State has gotten” is Nike’s women’s replica jerseys. The company “doesn’t do that for every school.” Boise State gear “used to be an Idaho only staple,” but “not anymore.” Broncos gear this year will be in Dick’s Sporting Goods, Target, Old Navy, Walmart, Bed, Bath & Beyond, Costco, JC Penney, Kohls and Dillards across the country. Although Boise State likely will collect “less than 10 times what Texas will collect” in gross licensing royalties this year, Collegiate Licensing Co. indicated that the school this past fiscal year “outearned” Colorado, Stanford, Connecticut, Boston College and Georgetown. Boise State Dir of Trademark Licensing & Enforcement Rachael Bickerton said that “winning the game against Virginia Tech was important from a retail standpoint because the school can now further expand the line -- that includes the bigger, bolder Bronco logo -- that might have just been a one-night only sensation had the Broncos lost." Bickerton added that she is “in the process of licensing replica helmets from what was worn” during Monday’s game, and that there is a possibility the Nike Pro Combat uniforms "will be worn again" (CNBC.com, 9/7).
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