SBD/September 9, 2010/NFL Season Preview

Sunday Night Madness: NBC Debuting New Promos For "SNF" Games

NBC Sports has produced three new promotional commercials that will run this weekend. The net on Sunday will debut a spot it co-produced with DirecTV that promotes an upcoming “Sunday Night Football” game on NBC and DirecTV’s “Sunday Ticket.” The spot, which was shot in July, stars Eli and Peyton Manning, who will be opposing each other in the Week 2 “SNF" game between the Giants and Colts. The spot opens with the brothers sitting on a couch watching an NFL game. Eli says, “This is why I love playing on Sunday night.” Peyton: “Yeah. We get to hang out. Watch all the afternoon games on DirecTV.” NBC will run the spot on all its NBC properties in the run-up to the Sept. 19 game. The two companies developed the concept and produced the spot together. It is not part of DirecTV’s upfront buy with NBC. “NBC is a really big partner for us,” said DirecTV Senior VP/Advertising & Communications Jon Gieselman. “This is a good example of how two companies can work together to come up with a concept that benefits both of us.” NBC also will debut two commercials tonight. A spot shot last week stars Cowboys Owner Jerry Jones, Redskins Owner Dan Snyder and Papa John’s Pizza Founder John Schattner eating pizza in Cowboys Stadium, with the creative “Sunday Night is Papa John’s Night.” Papa John’s is a partner with both teams. The Cowboys and Redskins play each other Sunday night on NBC. The other spot was filmed last month and stars "Meet The Press" host David Gregory and Redskins QB Donovan McNabb. Gregory says, “If it’s Sunday, it’s ‘Meet the Press.’” McNabb: “And if it’s Sunday night, it’s football night.”
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NBC, DirecTV, Football, NFL, SNY

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