SBD/September 9, 2010/NFL Season Preview

Quick Hit Readies Second Version Of NFL-Licensed Browser Game

"Quick Hit Football" Will Remain Free To Play, But Will Also Include Premium Version

Quick Hit Inc. yesterday launched its NFL-licensed '10 version of "Quick Hit Football," the first public release of the browser-based video game following the licensing deal the company signed with the league in June. The addition of league and team marks, team names, uniforms and other intellectual property to the game for its second year of operation also comes with several other major changes, including the addition of a subscription-based revenue model, and a new animation system. "Quick Hit Football" will remain free to play, but an optional premium-level version of the game that includes bonus assets and the new depth-oriented animation will be sold at $6 per month, $30 per half year or $48 for a full year. That full-year price was designed in part to remain less than the cost of the game's established console-based rival, "Madden NFL." The subscription model adds to existing revenue lines from advertising and virtual goods. The company has also signed a new group of five player spokespersons for use in the game and for marketing, repeating a plan from last year in which it stayed just below the six-player threshold used by the NFLPA for group-licensing purposes. Joining the previously announced Patriots WR Randy Moss this year are Redskins QB Donovan McNabb and DL Albert Haynesworth, Titans RB Chris Johnson and Cowboys LB DeMarcus Ware. Quick Hit is additionally nearing several major distribution deals to add to its existing profile on quickhit.com, an existing partnership with games portal Addicting Games, and a planned rollout next week on NFL.com. Also in the works is a Facebook-based version of the football game. The game last year attracted more than 1 million players, and Quick Hit Founder & CEO Jeff Anderson said, "We feel like we're now poised for some very significant growth." Anderson: "The game itself is now so much better, but we've also set it up where people will be able to find it many more places and really tailor the kind of experience they want to have."

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