SBD/September 9, 2010/NFL Season Preview

Jaguars Top All NFL Teams With 14,000 New Season-Ticket Sales

Jaguars Record Highest New Season-Ticket Sales Figure Since Inaugural '95 Season

The Jaguars have sold 14,000 new season tickets, up 44% over last year and the "highest this year in the NFL," according to Kimberly Morrison of the JACKSONVILLE BUSINESS JOURNAL. The number of new season-ticket accounts also marks the "highest sales since the team's inaugural season" of '95. Jaguars Owner Wayne Weaver said that the team is "close to selling out the first three games of the season," and that Sunday's home opener against the Broncos "will be televised" (BIZJOURNALS.com, 9/7). Single-game tickets for the Broncos game are "sold out and the blackout has been lifted." Ticket prices for the game are "through the roof, and while some agree it's partially due to" Broncos QB Tim Tebow returning to his hometown, people are also "attributing it to some brilliant marketing on the part of the Jaguars this past year" (NEWS4JAX.com, 9/7). Jaguars coach Jack Del Rio: "The numbers that have come in are staggering, really. For us to sell in this economic climate almost 15,000 seats, season tickets, that's strong. ... This community has answered the call. A strong call went out, and we're a part of this community. We're engaged out in this community and for them to step up like that, believe me, it gave our entire building a lift" (FLORIDA TIMES-UNION, 9/9). The AP's Mark Long noted the Jaguars in '09 had seven games that did not sell out, and the team has "done plenty to increase ticket sales." The Jaguars froze ticket prices for the "third straight season, offered financing plans and created several incentive packages." The civic group Touchdown Jacksonville "stepped in and began a ticket-selling campaign to generate buzz and end speculation about potential relocation," and Weaver brought NFL Commissioner Roger Goodell in last month "in hopes of making a final push." However, Goodell "hinted that fans need to do more to keep the team in town" (AP, 9/8).

ORLANDO MAGIC? Jaguars Senior VP/Communications & Media Dan Edwards said if the NFL regular season is extended to 18 games, the team might play "out-of-market games, with Orlando a potential location." In Orlando, Richard Bilbao notes playing some games in the city "could help the Jaguars overcome a struggling attendance issue they faced last year." While Orlando "doesn't have an NFL-caliber stadium," the city "does have two facilities that host college football matchups and other large-scale events" -- UCF's Bright House Stadium and the Florida Citrus Bowl (ORLANDO BUSINESS JOURNAL, 9/3 issue).

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