Calling Ahead: AT&T Official Partner Of USA World Cup Bid Group

By Tripp Mickle, Staff Writer, SportsBusiness Journal

The USA Bid Committee to host the FIFA World Cup in '18 or '22 today announced AT&T as an official partner. Terms of the deal were not available. AT&T will promote the bid and through the telecommunication company's Facebook pages and Twitter feeds. The deal adds another soccer partnership to AT&T's portfolio, which already includes relationships with US Soccer and MLS. The U.S. is competing to host the World Cup in either year against bids from England, Russia, Netherlands-Belgium and Portugal-Spain. It is competing to host the event in '22 against Australia, Japan, Qatar and South Korea, as well.