World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
SBD/Issue 241/Sports Media
White Sox' Silver Chalice Buys Equity Position In 3D-4U Technology
Published August 30, 2010
Silver Chalice Ventures, the ancillary business unit formed by the White Sox, has taken an undisclosed equity position in 3D-4U Inc., a Virginia-based virtual reality outfit, and will be representing the technology company as it seeks partnerships with various sports entities. 3D-4U has developed a panoramic system of camera pods enabling the production and distribution of both 2D and 3D live broadcasts with full user control over camera angles and replays. The 3D-4U camera system is compatible for both TV and broadband platforms, and through its 360-degree field of view, provides a high degree of fan immersion. "We see just a ton of potential in this company and think they've got an absolutely cutting edge way of experiencing a live event," said Silver Chalice Ventures COO Jason Coyle. He added he has had extensive discussions with several sports media outlets, with some partnerships to distribute the 3D-4U technology potentially soon forthcoming. The 3D-4U platform for the immediate future is being positioned more as an online companion to traditional live broadcast, but "eventually, we think this becomes more of a primary broadcast tool," Coyle said. "It's a different way of experiencing a live event, but it really unlocks that feeling of actually being there."