Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 241/Sports Media
Published August 30, 2010
In Boston, Fluto Shinzawa noted NESN's announcers "will be stationed stateside" for the net's broadcasts of the Oct. 9-10 Bruins-Coyotes games in Prague "because of the prohibitive cost of shuttling personnel and equipment to the Czech Republic." Meanwhile, former NHLer Aaron Ward will serve as a "part-time studio analyst for Versus, where he'll be sharing space with Mike Milbury, who will continue his NESN duties as well" (BOSTON GLOBE, 8/29)....In Minneapolis, Michael Russo reported all 82 Wild regular-season games will be televised this season "for the first time in history," as well as two preseason games. FS North "will televise a total of 50 games" and KSTC-Ind. will air 24 games. The Wild are scheduled to make 10 national TV appearances (STARTRIBUNE.com, 8/27).
|Wie Not A Main Focus Of
CBC's Early Coverage
RUSTY GOLF GAME: In Toronto, Chris Zelkovich notes the CBC "doesn't do golf very often and that lack of repetition exhibited itself loud and clearly during the final round" of the LPGA CN Canadian Women's Open yesterday. The coverage "got better as the day went on and was pretty good in the last hour, but the first couple of hours were a bit of mess." The CBC "decided viewers would rather watch" Canadian Lorie Kane, who "wasn't a contender, than the leaders." Viewers saw more of Kane "in the early going than they did co-leaders" Michelle Wie and Jiyai Shin. But the CBC's "worst crime came as eventual winner Wie lined up a birdie putt on the seventh." Instead of "hearing analysis or even an explanation of what was happening, viewers got a lengthy interview with the sponsor in which they learned that share prices are up and that the guy gave an interesting speech during the week" (TORONTO STAR, 8/30).
CHILD'S PLAY: In N.Y., Phil Mushnick writes ESPN's Karl Ravech and Bobby Valentine did a "good job" during their coverage of the Little League World Series. Ravech and Valentine "addressed 12-year-olds as kids, not as participants in some scouting combine looking to be graded on their hard, breaking stuff" (N.Y. POST, 8/30). But in S.F., Scott Ostler awards his "Knucklehead Of The Week" to ESPN and "anyone over 12 watching the Little League World Series on TV." There is "something weird about millions watching tots play baseball, with former big-league stars providing the TV color commentary." Ostler: "I have better ways to spend my time" (S.F. CHRONICLE, 8/29).
ON A WINNING STREAK: The Northwoods League, a summer collegiate baseball league based in the upper Midwest, has signed a deal with Pointstreak Sports Technologies Inc. to be an initial client of the Canadian technology outfit's new Live Publisher system. The Live Publisher system directly integrates live scoring with video editing ability, enabling nearly real-time tagging, creation and distribution of digital video highlights. For Pointstreak, the Northwoods League deal is the first part of a major sales effort for Live Publisher to be conducted through North America, particularly in its base sports of baseball, hockey and lacrosse (Eric Fisher, SportsBusiness Journal).