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SBD/Issue 241/Sports Industrialists
Published August 30, 2010
|Fischer Worked For The NBA For 12 Years,
Most Recently Leading Efforts In Asia
SPORTSBUSINESS JOURNAL's Don Muret reports the UFC has hired former NBA Asia Senior VP & Managing Dir MARK FISCHER "to lead the efforts to expand" the MMA company's "brand in the Far East." Fischer, now UFC Exec VP & Managing Dir for Asia, will "focus on expanding broadcast and digital media deals and developing relationships in a vast Asian market" (SPORTSBUSINESS JOURNAL, 8/30 issue). Fischer has opened the China office of the UFC, and a Chinese version of "The Ultimate Fighter" reality TV series "is expected to kick off UFC's expansion" (HOLLYWOOD REPORTER, 8/30).
TAKING THE HANDOFF: SPORTSBUSINESS JOURNAL's Mickle & Ourand report the NHL has hired former NFL VP/Programming CHARLES COPLIN to oversee all media content as Exec VP/Content. Coplin will be tasked with trying to "improve the quality of NHL content across all of its media platforms, including the NHL Network and NHL.com." He also "will maintain relationships with regional sports networks that carry NHL programming." In addition, Coplin will be lead the league's efforts "to improve the quality of programming on the NHL Network" and the efforts to more fully integrate NHL Network content "with content from NHL.com" (SPORTSBUSINESS JOURNAL, 8/30 issue).
EXECS: The Tennis Media Company, publisher of Tennis magazine and Tennis.com, has hired former Wired Associate Publisher MASON WELLS as Publisher (Tennis Media Co.)....Keeneland Race Course Dir of Communications & Marketing JAY BLANTON has left the thoroughbred track for the Univ. of Kentucky "to run the school's public relations and marketing" (LEXINGTON HERALD-LEADER, 8/27)....STACY BEARSE will retire as Blood-Horse Publications President & CEO, effective Nov. 1 (Blood-Horse).
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