SBD/Issue 241/Sponsorships, Advertising & Marketing

Marketplace Roundup

Andretti Autosport Hopeful 7-Eleven Returns
As Tony Kanaan's Primary Sponsor

In Indianapolis, Curt Cavin reported Andretti Autosport co-Owner & Chair Michael Andretti “believes his team will re-sign 7-Eleven," which sponsors Tony Kannan’s No. 11 IndyCar entry, but it is "not a given based on meetings held during the past two race weekends.” 7-Eleven's contract with the team is “up, and it’s unclear how Kanaan would be affected if his longtime backer doesn’t return.” He has “two years left on his contract with Andretti Autosport worth about $3 million annually” (INDIANAPOLIS STAR, 8/29).

SPECIAL DELIVERY: The SEC has landed UPS as a corporate partner to be the conference's official package delivery and logistics sponsor. The deal allows UPS category exclusive use of SEC logos, marketing rights, TV and Internet presence, signage at the league's championship events and merchandise. The three-year deal through June '13 was negotiated by IMG College, the SEC's multimedia rights holder (Michael Smith, SportsBusiness Journal).

TICKET TAKERS: The Raiders are teaming with the California Lottery for a new scratch ticket that gives players the opportunity to win up to $20,000, as well as several second-chance prizes. Through the lottery’s Replay Program website, players can enter to win season tickets, luxury suites, VIP road trips and tailgate parties. The scratch tickets feature the Raiders’ logo and a picture of Oakland-Alameda County Coliseum (California Lottery).

RECEIVING SOME ATTENTION: In Houston, John McClain reported Texans WR Andre Johnson “has been named as a national spokesperson for three companies.” He will “soon be seen promoting Verizon Wireless, Muscle Milk and Brand Joy in national ads on television, radio and the Internet as well as in print.” Johnson’s agent, Kennard McGuire, is “trying to boost Johnson’s national appeal through commercial endorsements” (CHRON.com, 8/27).

DUE TO POPULAR DEMAND: In Ft. Worth, Anthony Andro reported a “highly coveted” Nike T-shirt worn by MLB Rangers players is "being made available to the public." The shirt, which has a claw on the front and antlers on the back, “costs $26 and the club is talking pre-orders for them” (FT. WORTH STAR-TELEGRAM, 8/28).

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