SBD/Issue 238/The Back of the Book

WNBA Regular-Season Viewership On ESPN2 Sees 4.1% Dip From '09

WNBA regular-season games on ESPN2 averaged 258,000 viewers for 18 telecasts this season, down 4.1% from last year's record-setting average of 269,000 viewers (12 telecasts), and marking the WNBA's second-most viewed season on the net. Demographic ratings for the telecasts were virtually even across the board. The season-opening Sparks-Mercury telecast was the most-viewed WNBA game this season, averaging 445,000 viewers on May 15. The Sparks were featured in seven of the 18 telecasts this season, averaging 249,000 viewers, down from 311,000 viewers last season, when the team was featured in four games.

WNBA REGULAR-SEASON VIEWERSHIP TREND ON ESPN2
YEAR
GAMES
VIEWERS (000)
'10
18
258
'09
12
269
'08
13
248
'07
15
221
'06
15
242
'10 WNBA REGULAR-SEASON TELECASTS ON ESPN2
DATE
DAY
GAME
START
VIEWERS (000)
5/15
Sat.
Sparks-Mercury
2:00pm
445
5/25
Tues.
Mercury-Shock
7:00pm
284
6/1
Tues.
Mercury-Lynx
7:30pm
269
6/1
Tues.
Dream-Storm
9:30pm
378
6/29
Tues.
Fever-Mystics
7:00pm
251
7/3
Sat.
Storm-Sparks
5:00pm
259
7/6
Tues.
Sun-Silver Stars
8:00pm
261
7/6
Tues.
Mercury-Sparks
10:00pm
285
7/13
Tues.
Sparks-Shock
7:00pm
215
7/20
Tues.
Liberty-Sun
8:00pm
243
7/22
Thurs.
Sparks-Fever
7:00pm
151
7/27
Tues.
Silver Stars-Liberty
7:30pm
236
7/27
Tues.
Mercury-Storm
9:33pm
376
8/3
Tues.
Mystics-Dream
7:30pm
249
8/5
Thurs.
Sun-Storm
10:30pm
185
8/7
Sat.
Lynx-Sky
3:00pm
174
8/10
Tues.
Fever-Sparks
10:06pm
205
8/21
Sat.
Sparks-Storm
11:00pm
161
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