SBD/Issue 238/The Back of the Book

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  • WNBA Regular-Season Viewership On ESPN2 Sees 4.1% Dip From '09

    WNBA regular-season games on ESPN2 averaged 258,000 viewers for 18 telecasts this season, down 4.1% from last year's record-setting average of 269,000 viewers (12 telecasts), and marking the WNBA's second-most viewed season on the net. Demographic ratings for the telecasts were virtually even across the board. The season-opening Sparks-Mercury telecast was the most-viewed WNBA game this season, averaging 445,000 viewers on May 15. The Sparks were featured in seven of the 18 telecasts this season, averaging 249,000 viewers, down from 311,000 viewers last season, when the team was featured in four games.

    WNBA REGULAR-SEASON VIEWERSHIP TREND ON ESPN2
    YEAR
    GAMES
    VIEWERS (000)
    '10
    18
    258
    '09
    12
    269
    '08
    13
    248
    '07
    15
    221
    '06
    15
    242
    '10 WNBA REGULAR-SEASON TELECASTS ON ESPN2
    DATE
    DAY
    GAME
    START
    VIEWERS (000)
    5/15
    Sat.
    Sparks-Mercury
    2:00pm
    445
    5/25
    Tues.
    Mercury-Shock
    7:00pm
    284
    6/1
    Tues.
    Mercury-Lynx
    7:30pm
    269
    6/1
    Tues.
    Dream-Storm
    9:30pm
    378
    6/29
    Tues.
    Fever-Mystics
    7:00pm
    251
    7/3
    Sat.
    Storm-Sparks
    5:00pm
    259
    7/6
    Tues.
    Sun-Silver Stars
    8:00pm
    261
    7/6
    Tues.
    Mercury-Sparks
    10:00pm
    285
    7/13
    Tues.
    Sparks-Shock
    7:00pm
    215
    7/20
    Tues.
    Liberty-Sun
    8:00pm
    243
    7/22
    Thurs.
    Sparks-Fever
    7:00pm
    151
    7/27
    Tues.
    Silver Stars-Liberty
    7:30pm
    236
    7/27
    Tues.
    Mercury-Storm
    9:33pm
    376
    8/3
    Tues.
    Mystics-Dream
    7:30pm
    249
    8/5
    Thurs.
    Sun-Storm
    10:30pm
    185
    8/7
    Sat.
    Lynx-Sky
    3:00pm
    174
    8/10
    Tues.
    Fever-Sparks
    10:06pm
    205
    8/21
    Sat.
    Sparks-Storm
    11:00pm
    161

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