Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 238/Sports Media
Versus To Add 13 NHL Regular-Season Broadcasts This Season
Published August 25, 2010
The NHL and Versus will announce an enhanced TV schedule today that will see the league's cable partner air 13 more games than it did during the '09-10 season. Versus will continue its push to show more hockey in '10-11 by showing nine games in the first seven days of the season, including a tripleheader on Oct. 7, with one game from Europe during the day and two that night from North America. During the final week of the season, Versus plans to broadcast a game every night of the week leading into the playoffs. The net in total will air 78 regular-season games, a 20% increase from last year. Versus will complement its increase in games with an increase in pregame coverage by adding 30 "Hockey Central" broadcasts before games.