SBD/Issue 238/Sponsorships, Advertising & Marketing
Tennis Players Set To Show Off N.Y.-Inspired Apparel At U.S. Open
Published August 25, 2010
|Nike Unveils U.S. Open Outfits For
Sharapova, Nadal And Federer
Top tennis players "will be serving up fashion aces when they hit the court in Nike at the U.S. Open, which starts Monday," according to Alison Maxwell of USA TODAY. Nike Global Tennis Creative Dir Janice Lucena said, "Designing for the Open is a unique experience because there is a bit more glamour, given the proximity to New York. Everything about the Open, from the size of the stadium to the night matches, adds a little more drama, and we like to use that in our designs and to go a little further from tradition." Maxwell writes Maria Sharapova's dress for night matches "takes on a sophisticated edge," while Lucena said that her day ensemble "represents the all-American look of the polo collar re-created as a flirty dress." Lucena said for Rafael Nadal's day matches, Nike "wanted to amplify color by choosing a super-high-voltage color called hot lime for his fitted V-neck." Nadal for night matches "will wear head-to-toe black to spotlight his footwear." Lucena noted Nike for Roger Federer's day and night outfits took inspiration from the "traditional blue collar/white collar shirts that personify the spirit of New York" (USA TODAY, 8/25).
INSPIRED BY THE APPLE: In N.Y., Marc Berman reports Venus Williams, who designs her own clothing as part of her EleVen line, "plans to unveil two knockout numbers in Flushing after drawing raised eyebrows at Wimbledon." Williams: "It's so much different than the rest of the tennis dresses. It's very New York. ... It's louder, more in your face, a little more sexy" (N.Y. POST, 8/25).