SBD/Issue 238/Sponsorships, Advertising & Marketing

Marketplace Roundup

In Minneapolis, Zulgad & Scoggins report the Vikings have "added an advertising patch for Verizon on the shoulders of their practice jerseys." The patch is an extension of the team's existing partnership with Verizon (Minneapolis STAR TRIBUNE, 8/25). Meanwhile, in Houston, Dale Robertson reports the Texans were "sporting Comcast logos on their practice jerseys for the first time Monday, and they'll stay there until the players return from their off week at the end of October." Comcast has been a Texans sponsor since '07 and was the "presenting sponsor for this summer's training camp" (HOUSTON CHRONICLE, 8/25).

BACK IN BLACK: In Colorado Springs, Brian Gomez reports a "handful of recent sponsorship deals have padded the pocketbook" of the USOC, which reported yesterday that it has generated $110M in revenue since Scott Blackmun took over as CEO in January. The USOC "boasts a growing stable of corporate partners, with first-time agreements with BP, BMW, Dow Chemical and Procter & Gamble and a renewal with Jet Set Sports, offsetting the loss of Bank of America and The Home Depot" (Colorado Springs GAZETTE, 8/25).

Deutsche Bank Officials Optimistic Renewal
Of Golf Tourney Will Come Soon
HOW 'BOUT ANOTHER ROUND? Deutsche Bank Championship officials yesterday said that they are "optimistic the bank, in its final year of a title sponsorship deal, will pick up its option to sponsor the PGA Tour event" in '11 and '12. Similarly, Deutsche Bank Americas CEO Seth Waugh in an e-mail said, "I remain very optimistic and will make a formal announcement (of the bank’s decision) next week -- likely to be Thursday on pro-am day" (BOSTON HERALD, 8/25).

LOOKING FOR A NEW PARTNER: Pilot Pen Tennis officials said that their goal in searching for a new title sponsor for the New Haven, Conn., event is to "begin negotiations during the U.S. Open and, if all goes well, announce the new title sponsor before it ends Sept. 12." Tournament Dir Anne Worcester said that event officials are "looking for a commitment of $10 million over five years." Worcester added, "Based on the prospects, I'm cautiously optimistic. They're asking all the right questions, and I'd like to think tennis will return to Connecticut in 2011 -- and beyond" (, 8/24).

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