SBD/Issue 238/Hot Reads

Hot Reads

Wednesday, August 25, 2010

Rome Games in ‘60 represented the modernization of the Olympics.
Duke Univ. headed toward rare sellout of football season tickets.

USA TODAY's Kelly Whiteside writes, "No longer is a major college football conference just a collection of eight, 10 or 12 teams. Now it's an iPhone app and a Facebook page and a Twitter feed. It's a brand to be marketed, sold, downloaded and tweeted. At the forefront is the no-longer-stodgy Pacific-10" (USA TODAY).'s Ray Ratto writes the release of the Pirates' financial information presents "a golden opportunity to learn a number of things about sports ownership, starting with this: We know a hell of a lot less about how it works than we thought" (


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