IOC President Blames Boston For Failed Bid San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension NESN Providing News Inserts During Sox Games Brady's Marketability Likely To Stay Intact Classified Advertisements National Finals Rodeo To Stay At Thomas & Mack Minding My Business: Rapids' Sean Ream Sources: USOC Makes Contact With L.A.
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Sponsors continue to turn up the heat on sports properties to provide more value in their deals and more proof that those relationships are providing solid returns. In this must-read for marketers, timed around SportsBusiness Journal’s signature conference on sports marketing and sponsorship, we will look at the details that went into some of the most recent deals, how sponsors are activating around those partnerships, the metrics being employed to measure ROI, and the most active categories. Publishing Date: September 20 Ad Close: September 7 Materials Close: September 8.
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