SBD/Issue 237/Sports Media

MSG Varsity Soft Launching In HD Today As Part Of Changes To Net

MSG Varsity Plans To Show 12
HS Football Games In HD

MSG Varsity GM Theresa Chillianis said that the net "will soft-launch in HD" today, making it the "only all high-school channel to transmit in the enhanced format," according to Mike Reynolds of MULTICHANNEL NEWS. The net, "devoted to all things high school," this school year also will "kick off a 'Friday Night Football' package, revamp its Web site and flanking interactive channel, and publish a magazine previewing the upcoming fall season." The net will "showcase its HD-quality images with its first live telecast" on Sept. 10, which will be one of 12 "Friday Night Football" telecasts that will "air across all of the network's four regions." The contests "will come replete with pregame and halftime segments," and MSG Varsity will "have a big presence on-site, with interactive booths and games to draw in the community." Reynolds notes MSG Varsity last year under its "High School Sports Showcase" banner aired 400 "professionally produced games, featuring multiple cameras and on-air commentators." Chillianis said that the net will "match that in the upcoming campaign." She also said that "digital enhancements will be unveiled on Sept. 7." In addition to "new looks and improved navigation, there will be improved search functionality, videoplayer and interactive photo galleries, as well as the ability to receive texts or alerts when new content about a school is added" (MULTICHANNEL NEWS, 8/23 issue). The N.Y. POST noted the "Friday Night Football" telecasts will feature the "best high school teams from throughout New York City, New Jersey, Long Island, Connecticut and Westchester." Coverage will include "live, on-location pre-game and halftime shows" and an "expanded, live version" of "High School SportsDesk," all in HD (N.Y. POST, 8/22).

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