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SBD/Issue 237/Sports Media
Favre Factor: Vikings-49ers Helps Give NBC The Win Sunday Night
Published August 24, 2010
|NBC's Vikings-49ers Draws Best NFL
Preseason Week Two Rating In Seven Years
NBC earned a 6.7 final Nielsen rating and 10.822 million viewers for its telecast of the Vikings-49ers game on Sunday night, marking the highest-rated NFL Preseason Week Two telecast since Buccaneers-Rams earned a 7.4 rating in '03. The game's 10.822 million viewers also marks the best preseason Week Two audience since 49ers-Broncos in '02 drew 11.3 million viewers. Vikings-49ers helped earn NBC the win among all nets in primetime on Sunday night, and also marked the highest-rated and most-viewed telecast on TV for the week ending August 22. NBC also won Sunday night among all nets in the adults 18-49 demo, averaging a 3.0 rating. Meanwhile, Fox earned a 3.5 final rating and 5.339 million viewers for its telecast of Eagles-Bengals on Friday night, which was down 18.6% and 19.8%, respectively, from a 4.3 rating and 6.657 million viewers for the comparable Titans-Cowboys game last year. The net's Patriots-Falcons game last Thursday earned a 3.7 rating and 5.785 million viewers, down 11.9% and 11.8% from the comparable Eagles-Colts game in '09 (Austin Karp, THE DAILY). USA TODAY's Michael Hiestand reports Fox' ratings for Eagles-Bengals were down in part "because the game didn't sell out, so the coverage was blacked out in Cincinnati and Dayton" (USA TODAY, 8/24).