Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 237/Sports Media
Favre Factor: Vikings-49ers Helps Give NBC The Win Sunday Night
Published August 24, 2010
|NBC's Vikings-49ers Draws Best NFL
Preseason Week Two Rating In Seven Years
NBC earned a 6.7 final Nielsen rating and 10.822 million viewers for its telecast of the Vikings-49ers game on Sunday night, marking the highest-rated NFL Preseason Week Two telecast since Buccaneers-Rams earned a 7.4 rating in '03. The game's 10.822 million viewers also marks the best preseason Week Two audience since 49ers-Broncos in '02 drew 11.3 million viewers. Vikings-49ers helped earn NBC the win among all nets in primetime on Sunday night, and also marked the highest-rated and most-viewed telecast on TV for the week ending August 22. NBC also won Sunday night among all nets in the adults 18-49 demo, averaging a 3.0 rating. Meanwhile, Fox earned a 3.5 final rating and 5.339 million viewers for its telecast of Eagles-Bengals on Friday night, which was down 18.6% and 19.8%, respectively, from a 4.3 rating and 6.657 million viewers for the comparable Titans-Cowboys game last year. The net's Patriots-Falcons game last Thursday earned a 3.7 rating and 5.785 million viewers, down 11.9% and 11.8% from the comparable Eagles-Colts game in '09 (Austin Karp, THE DAILY). USA TODAY's Michael Hiestand reports Fox' ratings for Eagles-Bengals were down in part "because the game didn't sell out, so the coverage was blacked out in Cincinnati and Dayton" (USA TODAY, 8/24).