SBD/Issue 237/Sports Industrialists

Names In The News

Rooney Reportedly Asked To Leave New
Meadowlands Press Box Prior To Game

In Pittsburgh, Ed Bouchette cited a source as saying that Steelers Chair Emeritus and U.S. Ambassador to Ireland DAN ROONEY was "thrown out" of the New Meadowlands Stadium press box prior to Saturday's Steelers-Giants game. Rooney "flew in from Ireland just to see the game" and returned to Europe on Sunday. Bouchette reported one of the press box attendants "ordered him out of the press box and back to the private box which he had a ticket for." Rooney "left without protest" (, 8/23).

CHANGING LANES: Richard Petty Motorsports part-Owner Ray Evernham said that he has "submitted an offer to purchase" Motorsports Management Int'l, the agency and consulting firm started in '95 by lawyer CARY AGAJANIAN. Evernham said, "It's not like I will have an office there that I'll be at every day. My part will be some of the driver development and help with driver coaching, driver management." MMI reps TONY STEWART, KYLE BUSCH, DENNY HAMLIN, KASEY KAHNE and JAMIE MCMURRAY, among others (, 8/23).

KICKED INTO HIGH GEAR: AD WEEK's Andrew McMains profiles ad firm Anomaly and the company's co-Founder CARL JOHNSON, whose effort to "revive the storied New York Cosmos" soccer club is among the agency's "most ambitious" projects. Johnson, recently appointed CEO of New York Cosmos LLC, is "central to the effort," though the "obstacles to winning a place in MLS are formidable." The company now is "focusing on building credibility and reestablishing roots" in N.Y. Johnson works "18-hour days, seven days a week to manage Cosmos-related business, his agency and key clients" (AD WEEK, 8/23 issue).

NAMES: At least "four entertainment acts have refused to perform during the Alltech FEI World Equestrian Games because" Alliance Coal is "one of the major sponsors." All are performers with "strong Appalachian ties, who often incorporate coal mines and miners into their performances." The artists in recent weeks were "told Alliance Coal was one of the pavilion's main sponsors, and they would be performing in front of a banner" proclaiming "Clean Coal." Musical group Kentucky Wild Horse member John Harrod said that "that was something he could not do" (LEXINGTON HERALD-LEADER, 8/24)....Resort lifestyle network Plum TV has raised $1.7M of a $2.5M round, according to an SEC filing, which lists The Kraft Group President & COO JONATHAN KRAFT and BOD member DAVID KRAFT (, 8/23)....Celtics coach DOC RIVERS yesterday appeared in studio at Golf Channel to tape several segments for the network's "The Golf Fix." Host Michael Breed examined Rivers' swing and provided tips on improving (Golf Channel)....Heat Gs PATRICK BEVERLEY and KENNY HASBROUCK and C DEXTER PITTMAN yesterday partnered with Office Depot to distribute 900 backpacks filled with school supplies to children during the first day of school in South Florida (THE DAILY)....Bobcats Owner MICHAEL JORDAN sat for a "one-on-one interview" with ABC's ROBIN ROBERTS during the recent league-wide NBA sponsorship meetings in N.Y. (CHARLOTTE BUSINESS JOURNAL, 8/20 issue).

IN MEMORY:'s Jack McCallum cited sources as saying that former Pistons Dir of PR MATT DOBEK, who was found dead Saturday afternoon, took "his own life" (, 8/23).

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