SBD/Issue 237/Sponsorships, Advertising & Marketing

Marketplace Roundup

Papa John's Launching Promotion Where Contest
Winner Would Get Delivery From Cris Carter

Papa John's is launching a fantasy football promotion -- dubbed "Fantasy to Reality" -- in conjunction with the start of the NFL regular season. The NFL's official pizza sponsor is "looking to recognize the best fantasy football league," with members of the winning league earning a trip to the '11 NFL Draft. Papa John's also is letting fantasy players register for a chance to have ESPN NFL analyst Cris Carter deliver pizza to their league on Sept. 9, the opening night of the NFL season (, 8/23). The leagues will be registered through Papa John's Facebook page and "will be judged through a mix of serious and playful categories." Papa John's Senior Dir of Advertising & Promotions Melissa Richards-Person said that the company "is still working with the NFL on the details and who will be doing the judging" (MARKETING DAILY, 8/24 issue).

CROSSING FINGERS: In Portland, Steve Brandon reported "negotiations are underway on a new contract that would keep Safeway as the title sponsor of Portland's LPGA tour stop." Tournament Golf Foundation, which runs the annual event, is "hoping to nail down another multi-year deal." Safeway and TGF are in the third year of a contract that had two years and an option year. TGF President Tom Maletis said that "a new agreement probably would be of similar length" (PORTLAND TRIBUNE, 8/21).

PARTYING LOCALLY: Duffy's Sports Grill and the Marlins on Monday announced a deal for the restaurant to become the Official Sports Grill of the team. The partnership includes co-branded marketing initiatives, giveaways and special events at all 22 Duffy's locations and Sun Life Stadium through Oct. '11. Duffy's also recently partnered with the Dolphins and the NHL Panthers (Duffy's).

BUILT FORD TOUGH: Region Area Ford Dealers and Bristol Motor Speedway have announced an extension of their official vehicle sponsorship partnership that now runs through ’14. The dealership group is in the second of a three-year deal that was signed in ‘09 (Ford).

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