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SBD/Issue 237/Facilities & Venues
CrowdWave Inks Deals For Fan Entertainment At Two U.S. Arenas
Published August 24, 2010
Ottawa-based CrowdWave "has reached agreements to provide its unique entertainment" at Mavericks contests at American Airlines Center, as well as Wizards and Capitals games at Verizon Center, and the company "expects to sign up at least four more stadiums by the fall," according to Vito Pilieci of the OTTAWA CITIZEN. CrowdWave President Mark Edwards said that the Cavaliers, "who tested the company's technology during their playoff run last year, are also expected to become clients" for the '10-11 NBA season. He said that the "pilot project with the Cavaliers sparked huge interest in the 10-person Ottawa firm and its products." With CrowdWave, "eight cameras are set up strategically around a stadium to monitor fans and allow them to play a video game projected on the central display screens by moving their bodies." For example, a game shown on the scoreboard between periods of OHL Ottawa 67's games "encouraged the crowd to lunge left or right to stop shots being fired at a virtual goalie," but if "too many people lunged the wrong way, or were too slow to react, the goalie gave up a goal." Pilieci notes for the Cavaliers, CrowdWave "created a tip-off game in which fans watch two virtual players jump for a ball tossed by the referee." Fans are "encouraged to jump with the virtual players, and arena sections where fans leap the highest and have the most participation are named winners." The technology "provides new revenue opportunities, allowing teams to charge a premium for advertisements or sponsorships placed within the video game." Edwards said that the company "offers two packages that arenas can lease annually." The first gives the arena "all of the equipment the teams will need to let fans play the CrowdWave games," while the second offers a "steady stream of new games to keep fans from getting bored" (OTTAWA CITIZEN, 8/24).