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SBD/Issue 232/Sports Media
ESPN Rise To Give New Orleans School A Makeover In Documentary
Published August 17, 2010
ESPN is giving a "needy school's athletic facility a makeover in a new primetime documentary" with the production of "Rise Up: New Orleans," according to Marisa Guthrie of BOADCASTING & CABLE. An outgrowth of ESPN Rise, the documentary "is being shot at New Orleans' Eleanor McMain Secondary School" and will premiere Sept. 21, one day after the Saints-49ers "MNF" matchup. ESPN execs have not committed to future installments, but "are hopeful that the hour-long documentary will become a first of its kind franchise for ESPN Rise." ESPN chose the high school after consulting with the Saints, and the team will "have a starring role in 'Rise Up.'" ESPN Rise VP Glenn Rosenbloom said that the goal of the program "is two-fold: to get the community involved in the rehabilitation project and to instruct high school athletes and coaches on safe and effective training practices, a core tenet of the ESPN Rise initiative." ESPN anchor Stan Verrett, a New Orleans native, will host the documentary. Most of the donors for the production "are local including Moses Engineers, Woodward Design and Build and St. Martin Brown & Associates," which is the official architecture firm of the Saints. ESPN "has secured uniforms from Nike, football helmets from Xenith and nautilus equipment from Med-Fit" (BROADCASTING & CABLE, 8/16 issue).