Randy Moss Doc Draws Strong Audience MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity Back9Network Will Need To Fight For Traction Media Notes Browns Ink TV Deal With Local ABC Affiliate Fox Sports Promotes NBA In-Market Streaming Players' Tribune Has Mixed Reviews To Date Woods Fires Back At Jenkins, Golf Digest
SBD/Issue 232/Sports Media
ESPN Rise To Give New Orleans School A Makeover In Documentary
Published August 17, 2010
ESPN is giving a "needy school's athletic facility a makeover in a new primetime documentary" with the production of "Rise Up: New Orleans," according to Marisa Guthrie of BOADCASTING & CABLE. An outgrowth of ESPN Rise, the documentary "is being shot at New Orleans' Eleanor McMain Secondary School" and will premiere Sept. 21, one day after the Saints-49ers "MNF" matchup. ESPN execs have not committed to future installments, but "are hopeful that the hour-long documentary will become a first of its kind franchise for ESPN Rise." ESPN chose the high school after consulting with the Saints, and the team will "have a starring role in 'Rise Up.'" ESPN Rise VP Glenn Rosenbloom said that the goal of the program "is two-fold: to get the community involved in the rehabilitation project and to instruct high school athletes and coaches on safe and effective training practices, a core tenet of the ESPN Rise initiative." ESPN anchor Stan Verrett, a New Orleans native, will host the documentary. Most of the donors for the production "are local including Moses Engineers, Woodward Design and Build and St. Martin Brown & Associates," which is the official architecture firm of the Saints. ESPN "has secured uniforms from Nike, football helmets from Xenith and nautilus equipment from Med-Fit" (BROADCASTING & CABLE, 8/16 issue).