Most Papers Using "Redskins" Despite Resistance Redskins' Controversy Poses Unique Issue Golf World To Be Digital-Only Publication WEEI Host Won't Be Disciplined For Remarks Media Notes NBC Sports Releases '14-15 NHL Schedule ESPN Airing Special On Seahawks Training Camp CFL Could Expand ESPN Deal In U.S. ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage
Upcoming Conferences and Events
SBD/Issue 232/Sports Media
ESPN Rise To Give New Orleans School A Makeover In Documentary
Published August 17, 2010
ESPN is giving a "needy school's athletic facility a makeover in a new primetime documentary" with the production of "Rise Up: New Orleans," according to Marisa Guthrie of BOADCASTING & CABLE. An outgrowth of ESPN Rise, the documentary "is being shot at New Orleans' Eleanor McMain Secondary School" and will premiere Sept. 21, one day after the Saints-49ers "MNF" matchup. ESPN execs have not committed to future installments, but "are hopeful that the hour-long documentary will become a first of its kind franchise for ESPN Rise." ESPN chose the high school after consulting with the Saints, and the team will "have a starring role in 'Rise Up.'" ESPN Rise VP Glenn Rosenbloom said that the goal of the program "is two-fold: to get the community involved in the rehabilitation project and to instruct high school athletes and coaches on safe and effective training practices, a core tenet of the ESPN Rise initiative." ESPN anchor Stan Verrett, a New Orleans native, will host the documentary. Most of the donors for the production "are local including Moses Engineers, Woodward Design and Build and St. Martin Brown & Associates," which is the official architecture firm of the Saints. ESPN "has secured uniforms from Nike, football helmets from Xenith and nautilus equipment from Med-Fit" (BROADCASTING & CABLE, 8/16 issue).