Panini Signs Mariota Card Deal Hublot Signs Borna Coric As Endorser ESPN To Carry NBA D-League Playoffs Tucson, Little Rock Seek Bowl Games NFL Disciplines Browns, Falcons truTV To Air Friday Night Boxing FS1 Gets 2.5 Overnight For NASCAR Curry Signs Deal For Coaching Site CoachUp Joe Gibbs Addresses Brain-Function Issues Of Son Several Teams Speak Out Against Indiana Law
Upcoming Conferences and Events
SBD/Issue 232/Sponsorships, Advertising & Marketing
U.S. Open Tennis Renews Citizen Watch, Polo Ralph Lauren Deals
Published August 17, 2010
|Williams To Conduct
Webcast Tennis Clinic
The U.S. Open Tennis Championships is "renewing sponsorships with Citizen Watch and Polo Ralph Lauren, two of its leading partners, in five-year deals worth a total of up to $28 million," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. The companies’ deals "were up after this year’s tournament, which begins Aug. 30." Polo, a sponsor since '05, "will pay about $8 million in value over the coming five years in its renewal." The company also is "hiring Venus Williams for a one-time webcast tennis clinic next week in a deal that could portend a larger relationship with the world’s No. 4-ranked player." Polo and Williams are "producing a co-branded dress she will wear during the clinic and will be sold on-site at the Open." She "will not wear the dress during the Open." The webcast is also "backed by Open sponsor Mercedes-Benz, which sources said is paying $250,000 for the affiliation." Meanwhile, Citizen, an Open sponsor since '93, next year is "picking up official timekeeper status at the Western & Southern Financial Group Masters and Women’s Open, an event that, like the Open, is owned by the U.S. Tennis Association." The watchmaker is also "renewing sponsorship of Pilot Pen Tennis, another USTA-owned event." Sources said that Citizen’s new five-year commitment, including the other events, is worth $15-20M, with the "vast majority of that being tied to the U.S. Open" (SPORTSBUSINESS JOURNAL, 8/16 issue).