SBD/Issue 232/Sponsorships, Advertising & Marketing

Marketplace Roundup

Tottenham Hotspur Inks Two-Year Shirt
Sponsorship For All Cup Competitions

EPL club Tottenham Hotspur yesterday announced a new two-year shirt sponsorship with int'l specialist bank and asset manager Investec for all of its games in domestic and European cup competitions. The Investec brand beginning with this season will appear on Tottenham's shirts in all European cup, FA Cup and Football League Cup matches (Tottenham).

TAKE IT TO THE TOP: Dow Automotive VP/Olympic Operations George Hamilton, who will oversee the company's 10-year IOC TOP sponsorship, discussed the deal in a Q&A with AROUND THE RINGS' Matthew Grayson. When asked about activation plans for the '12 London Olympics, Hamilton said the infrastructure for the Games is "materially done," but there are "still opportunities in things like artificial turf." He added Dow has estimated about $150B will be spent on infrastructure "over the next 10 years of Games, with most of these host cities spending anywhere from $18 to $20 billion and as much as $53 billion to address the infrastructure." When asked if the Olympic rings will appear on Dow products, Hamilton said, "We're working through that part of our branding strategy, but I will tell you that the rings will be very prominent in as many places as we can deploy them" (AROUNDTHERINGS.com, 8/15).

WEB GROWING MOSS: In Boston, Karen Guregian noted Patriots WR Randy Moss is "teaming with a newly formed company called Vumanity to create an online television show under the Moss Network brand." The show's discussions "will range from fantasy football to how to train for an NFL season to connection with youth," and they will have "studio-quality production with online distribution" (BOSTON HERALD, 8/15).

KOSAR'S COMEBACK: In Cleveland, Terry Pluto profiled former NFLer Bernie Kosar, who has been through a public divorce and went bankrupt. But Kosar “is starting over.” He is now represented by Neil Cornrich, and “is working through his bankruptcy issues” and working with new girlfriend Tami Longaberger on selling products with NFL licensing. His company's product line is aimed at pro and college football fans (Cleveland PLAIN DEALER, 8/14).

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