SBD/Issue 232/Franchises

Ticket Scalpers: Red Sox Not The Hot Ticket They Were In The Past

Ticket Scalpers Seeing Decline In Interest
For Red Sox Tickets This Season

The Red Sox "are not the hot ticket they were five years ago and scalpers on Brookline Ave. are feeling it, too," according to Robert Mays of the BOSTON GLOBE. For more than seven years, the team has "claimed that for every home game, the number of tickets sold and distributed has eclipsed the seating capacity" of Fenway Park. But recently, the "task of filling those seats has grown more difficult." TV ratings also "are down, and marketing campaigns have been revved up." Some scalpers blame Ace Ticket, the secondary ticketing company and Red Sox sponsor that set up an office on Brookline Ave. But the company "charges similar prices to the scalpers for similar seats," and Ace Ticket Founder & President Jim Holzman said that it has "no priority access to tickets, simply re-selling tickets sold to it, often by season-ticket holders." Ace has been "left holding tickets this season, sometimes as many as 100 per game." Some scalpers "blame a rise in ticket prices," as a seat at Fenway "is the second-priciest ticket" in MLB at an average of $52.32. Mays writes scalpers agree on one thing "they have noticed the last few years," which is that since '07, "many people have become sick of the Red Sox" (BOSTON GLOBE, 8/17).  

PEAKS & VALLEYS:'s Tom Krasovic noted the Red Sox' declining TV numbers and wrote Red Sox President & CEO Larry Lucchino "isn't taking the plummet lightly but seems less than alarmed." Lucchino: "We've had six or seven years consecutive when we have led Major League Baseball in TV ratings, and not just led, but led by significant amounts over the second- and third-place teams in the ratings. So, you have to put it in some historical context." Lucchino added, "There are probably a lot of reasons, including the Celtics' very deep run in the postseason though mid-June, the Bruins' rising into the postseason, the World Cup (of soccer) this year, which is a very popular event in Boston." Lucchino also mentioned the "slow start by the Sox, and a relentless stream of injuries that weakened the team" (, 8/16).

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