SBD/Issue 232/Classified Advertisements

SBJ In-Depth: Hispanic Marketing

The nation’s growing Hispanic population has the attention of sports marketers, but what is the best way to deliver to and reach this demographic and come across as authentic? The key is to fully understand the culture and the way sports fit into the fabric of the Hispanic community. We’ll talk with brands, properties and media outlets to see the different ways they are connecting with Hispanics and building lasting relationships. Publishing Date: September 13 Ad Close: August 30 Materials Close: September 1.

For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or jtuttle@sportsbusinessjournal.com.

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