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SBD/Issue 225/The Back of the Book
Coming To Your Living Room: ESPN Remains In 99.4M U.S. Homes
Published August 6, 2010
ESPN remains in 99.4 million U.S. homes for the month of August, flat with last month and up 1.1% from the same period a year ago. Only two cable nets on TV -- TBS and Discovery Channel -- are distributed in over 100 million homes during the month of August. Golf Channel, Speed, ESPNews, NFL Network and Fox Soccer Channel all are seeing gains compared to August '09. Listed below is a trend for cable sports nets' U.S. household penetration during the month of August (THE DAILY).
|
CABLE SPORTS NETS: U.S. HOUSEHOLD PENETRATION FOR AUGUST
|
|||||
|
NETWORK
|
'10
(000) |
'09
(000) |
'08
(000) |
'07
(000) |
'06
(000) |
|---|---|---|---|---|---|
|
ESPN
|
99,445
|
98,405
|
96,207
|
94,674
|
91,109
|
|
ESPN2
|
99,373
|
98,016
|
95,625
|
94,332
|
90,586
|
| Golf Channel |
82,979
|
81,107
|
74,618
|
75,095
|
69,022
|
| Speed |
76,474
|
73,624
|
72,478
|
71,367
|
67,300
|
| Versus |
74,108
|
75,540
|
72,859
|
72,337
|
69,775
|
| ESPNews |
73,665
|
68,775
|
64,776
|
59,920
|
50,601
|
| NFL Network |
56,504
|
42,440
|
39,746
|
43,731
|
n/a
|
| MLB Network |
54,959
|
n/a
|
n/a
|
n/a
|
n/a
|
| ESPN Classic |
41,761
|
63,702
|
62,412
|
63,085
|
61,485
|
| Fox Soccer Channel |
36,961
|
34,445
|
n/a
|
n/a
|
n/a
|
NOTE: Distribution not listed for networks which do not subscribe to daily Nielsen ratings, including ESPNU, NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.
