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SBD/Issue 219/Sponsorships, Advertising & Marketing
Bellin Health To Sponsor Packers' Practice Jerseys, Training Camp
Published July 29, 2010
The Packers beginning with the start of training camp Saturday will "wear an advertising patch on their practice jerseys" promoting sponsor Bellin Health, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. The patch, a "first for the franchise," will be worn "on the player's left side near the shoulder." Bellin Health, a "major health provider in northeast Wisconsin," and the Packers "have been partners for several years." The introduction of the patch is "part of a multi-year agreement" between the Packers and the organization. As part of that deal, Bellin Health "will be the presenting sponsor of Packers training camp" as well as the "presenting sponsor of a 5-kilometer fun run Saturday morning; the team's 'Movie Night,' scheduled for Saturday night; the Family Night scrimmage Aug. 7; and home preseason games Aug. 14 against the Cleveland Browns and Aug. 26 against the Indianapolis Colts" (MILWAUKEE JOURNAL SENTINEL, 7/29).