SBJ In-Depth: College Football

The soaring popularity of college football and its strength as a media property has attracted a growing roster of sponsors and marketing agencies wanting a piece of the action. It has also continued to challenge athletic departments to find the best ways to grow vital revenue from a program that supports other sports on campus as well. Before the whistle blows on the first kickoff, we will highlight some of the key stories and people to watch in the season ahead. Publishing Date: August 23 Ad Close: August 9 Materials Close: August 11.

For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or jtuttle@sportsbusinessjournal.com.