SBD/Issue 211/Sports Media

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  • ESPN Earns 2.6 Overnight Sunday For British Open In Cable Debut

    Oosthuizen's Seven-Shot Open Win
    Hurts ESPN's Quest For Higher Ratings

    ESPN earned a 2.6 overnight rating for yesterday's final round of the British Open from 8:00am-2:00pm, which saw South Africa's Louis Oosthuizen win the event by seven strokes. With the event's weekend coverage moving from ABC to ESPN this year, the 2.6 overnight marks the lowest final-round overnight ever. The previous low was a 3.5 overnight rating on multiple occasions, most recently in '08 when Padraig Harrington won his second consecutive Claret Jug. Last year's final round, which saw Stewart Cink win in a playoff with Tom Watson, earned a 3.9 overnight rating from 8:00am-3:15pm. On Saturday, ESPN's coverage of the third round earned a 2.7 overnight rating from 9:00am-4:15pm, which is up 12.5% from a 2.4 for last year's third round coverage on ABC from 9:00am-2:45pm. For the weekend, ESPN averaged a 2.7 overnight rating, down from a 3.2 for ABC last year (THE DAILY). YAHOO SPORTS' Brian Murphy wrote Oosthuizen was the "guy nobody knew, and the guy who whipped the field so badly, he maybe made most of America turn their TV sets off" (SPORTS.YAHOO.com, 7/18).

    LOOKING FOR A PULSE: In Denver, Dusty Saunders writes while golf purists "marveled at Oosthuizen's expertise during his superb four rounds, ESPN had to be disappointed in the major's lack of drama ... during the final holes on the legendary course" (DENVER POST, 7/19). ESPN analyst Paul Azinger yesterday during the broadcast said he hoped viewers were not "bored to death by the blowout." ESPN host Mike Tirico, as a leaderboard graphic "aired over a camera shot of St. Andrews' streets," said, "The bus on the right is the only thing making a move" (USA TODAY, 7/19). The GLOBE & MAIL's Bruce Dowbiggin wrote, "The unknown South African bled the final day of the Open Championship of its drama as deftly as a plumber bleeding a pipe of its pressure" (GLOBESPORTS.com, 7/18). ESPN.com's Gene Wojciechowski wrote, "It wasn't boring. It was a par 5 beyond boring. It was so maddeningly dull that you wanted to stick the sharp end of barbecue tongs in your eyes." It was "agony not because of Oosthuizen, nor because there wasn't an American in the top-5." It was because "nothing happened" (ESPN.com, 7/18).

    DID ESPN CONTRIBUTE TO APATHY? In Toronto, Chris Zelkovich writes ESPN "played a big part" in contributing to reasons not to stay tuned to the tournament, as it "sure looked like the TV guys drifted off a few times out of sheer boredom." The "lack of interest had little to do with the absence of a thrilling finish," but instead had "more to do with the fact that leader Louis Oosthuizen wasn't on ESPN's star list." Zelkovich: "So unenthused were the TV guys when Oosthuizen lined up a key putt on the seventh hole, with Paul Casey still within shouting distance, they chose to show viewers Tiger Woods teeing off on the 17th instead" (TORONTO STAR, 7/19). SI's Farrell Evans wrote ESPN offered "too much moralizing about St. Andrews and not enough golf." The roster was "packed with major champions" -- Azinger, Andy North, Tom Watson, Tom Weiskopf and Curtis Strange -- but they "weren't as sharp as guys who do TV golf on a regular basis." SI's Jim Gorant wrote of ESPN's coverage, "Major fail. Too many voices." Gorant: "They spent so much time cutting back and forth to each other in different settings that they hardly showed any golf. ... I know they're somewhat limited by the BBC feed, but it was way too much blather and pre-produced features with purple prose and not enough golf shots." SI's Mark Godich: "If broadcasters were counted like golf clubs, I think ESPN would have exceeded the 14-club limit." Meanwhile, GOLF.com's Ryan Reiterman noted the HD broadcast was "amazing." Reiterman: "I've never seen a British Open look so good. ESPN had a lot of bells and whistles that were nice, especially the live ball tracker" (GOLF.com, 7/18).

    ESPN's Coverage On Sunday Only Showed
    26 Minutes Of Live Action In First Two Hours

    WHERE WAS THE GOLF? GOLFWEEK's Martin Kaufmann writes during the "first two hours of Sunday’s broadcast, ESPN showed just 26 minutes of live action." Kaufmann: "When I say 'live action,' I’m being entirely too generous; that includes plenty of shots of players standing idly on the course. All told, ESPN showed just 63 total shots during that time frame, 30 of which were putts or tap-ins" (GOLFWEEK.com, 7/19). In N.Y., Phil Mushnick writes ESPN's "massive effort from St. Andrews was hard to miss but easy to dismiss." During Saturday's round three coverage, "back from two minutes of commercials, ESPN didn't show a live shot before it presented four minutes that encouraged us to watch the British Open!" Mushnick: "Only yesterday, when ESPN paid close attention to the leaders, did ESPN's coverage not completely cover its coverage" (N.Y. POST, 7/19).

    TALENT REVIEWS: In St. Petersburg, Tom Jones wrote, "Didn't it seem as if ESPN's coverage was a little flat? The main commentators -- Paul Azinger and Curtis Strange -- were heavy on cliches and light on analysis." Tirico is the "best golf host on television ... but he can only talk so much." Jones: "Plus, when you have someone that good, why are you having him split hosting time with Scott Van Pelt?" (TAMPABAY.com, 7/18). GOLFWEEK's Kaufmann writes the "first-string team of Tirico and Azinger disappeared for extended periods." Kaufmann: "That left us with a fair amount of Peter Alliss (a good thing), but way, way too much of Curtis Strange and Weiskopf." Strange’s "cliché-ridden commentary, in particular, seemed to rub viewers the wrong way" (GOLFWEEK.com, 7/19). The N.Y. POST's Mushnick wrote, "Pleasant as he is, Tirico now seems eager to speak every media golf cliche he can" (N.Y. POST, 7/18). Meanwhile, in N.Y., Mike Lupica wrote Azinger "should be on television more, not less" (N.Y. DAILY NEWS, 7/18).

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  • Fox' McCarver Compares Yanks Treatment Of Torre To WWII Germany

    McCarver Surprised By Lack Of Recognition
    For Joe Torre At Yankee Stadium

    Fox MLB analyst Tim McCarver Saturday during the net's broadcast of Rays-Yankees went on a "rant against the Yankees management" that contained "comparisons to Germany following World War II," according to Justin Terranova of the N.Y. POST. McCarver was complaining about the lack of reminders at the new Yankee Stadium of former manager Joe Torre's "dozen years of success" with the franchise. He said, "You remember some of those despotic leaders in World War II, primarily in Russia and Germany, where they used to take those pictures that they had ... taken of former generals who were no longer alive, they had shot 'em. They would airbrush the pictures, and airbrushed the generals out of the pictures. In a sense, that's what the Yankees have done with Joe Torre. They have airbrushed his legacy. I mean, there's no sign of Joe Torre at the stadium. And, that's ridiculous." McCarver did add, "To the Yankees credit, Joe Torre's No. 6 has not been worn since Torre has (left). That has got to be resolved. You just can't ignore a guy who did what Joe Torre did" (NYPOST.com, 7/18). SPORTINGNEWS.com's Adam Hutchins wrote there is "no question that McCarver made an absurdly inarticulate comparison between an authentic tragedy and a dispute between a millionaire and his former employer." It "remains to be seen what, if any, punishment McCarver will face" (SPORTINGNEWS.com, 7/18).

    UNFORTUNATE COMPARISON: In St. Petersburg, Tom Jones wrote, "Attacking the Yankees over Torre is fine, but we're going to compare this to things that happened in Nazi Germany and the old Soviet Union and during World War II? Really? ... This is just sports, people! Memo to everyone: Let's stop using references to Nazis and slavery and other things such as the Sept. 11 attacks, world wars, Adolf Hitler and Osama Bin Laden and anything in the real world" (TAMPABAY.com, 7/18). USA TODAY's Michael Hiestand writes it "should probably go without saying that it's not a great idea to compare sports front office moves with, say, killings in the Nazi and Soviet systems." Hiestand: "Kind of a stretch to compare Torre's fate ... to those of military officers executed by their own governments" (USA TODAY, 7/19).



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