SBD/Issue 211/Sponsorships, Advertising & Marketing

Marketplace Roundup

Tiger Woods 11 Not Among
Top 10 Best-Selling Games In June

NPD Group released a study that noted sales of EA Sports' "Tiger Woods PGA Tour 11" have dropped 68% "compared with the first-month sales of last year's version" (N.Y. POST, 7/17). The game was "not in the top 10 best-selling games in June" and was beaten in sales by "UFC 2010: Undisputed," among others (CNBC.com, 7/16).

SIR LANCE-A-LOT: In N.Y., Filip Bondy wrote Versus' Tour de France coverage suggests that Lance Armstrong "continues to drag his sorry bones across the Alps and through the valleys at the Tour de France, despite sinking daily in the standings," because he has "many, many products to sell." Armstrong appears in "every ad, it seems sometimes, except one by a pharmaceutical company touting the wonderful benefits of testosterone." Bondy added, "I've never seen so many commercials on a sports telecast, by the way" (NYDAILYNEWS.com, 7/15).

POWER TO THE PEOPLE: SI.com's Bruce Martin noted Will Power won his fourth Izod IndyCar Series race of the '10 season yesterday, and U.S. racing fans are "getting to know his dry comical wit from a series of commercials featuring Power and Team Penske NASCAR Nationwide Series driver Justin Algaier." Both are sponsored by Verizon, and the "commercials feature Power and Algaier at a restaurant with an unnamed companion with a mustache while Power chides Algaier's nickname 'Little Gator.'" Power, a native Australian, then proceeds to suggest a better nickname would be "Little Tiger" or "Little Dingo" (SI.com, 7/18).

CHECK MATE: The Southern Connecticut State Univ. athletic department and Nike reached a sponsorship agreement that will supply all of the school's 19 intercollegiate programs with uniforms, footwear, apparel and equipment. The deal goes into effect with the '10-11 academic year (SCSU).

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