SBD/Issue 211/Sponsorships, Advertising & Marketing

Hanley Ramirez Uses Home Run Derby To Unveil New Flashy Shoes

Ramirez' Silver And Teal Shoes Part Of
Boombah's New H2R Line Of Clothing

Marlins SS Hanley Ramirez used last week's Home Run Derby to showcase his new silver-and-teal shoes "as part of an unveiling of his new H2R line of clothing, produced by a company called Boombah which signed Ramirez to a sponsorship deal" before this season, according to Ben Volin of the PALM BEACH POST. The clothing line includes "baseball T-shirts, pullovers, graphic tees and ... the flashy, space-aged spikes." Ramirez did not "design any of the clothes, but everything got his final approval." The shoes he wore "were the talk of the Home Run Derby broadcast" on ESPN. Among All-Stars, only Marlins P Josh Johnson "received a pair, though he didn't wear them because of his contract with Nike." Volin noted Boombah, an online-only store, "never had a baseball client before Ramirez, concentrating mostly on softball apparel." Ramirez, tied for 25th on THE DAILY's list of most marketable MLB players, signed with the company "through a mutual friend of his agent, Andy Mota, who said the clothing line is a way for Ramirez to create a brand and spread his profile beyond the South Florida market." Mota: "We're not New York, L.A., nothing like that. We're not on ESPN that much. This is very good for him. He has nothing to lose by trying it." The clothing line also is a sign that Ramirez is "becoming more comfortable with his place as one of baseball's brightest and most recognizable stars." Mota said, "We're taking baby steps, but he's matured and come to grips with his image and how big he has become. He's finally cognizant of his ability to market himself and develop a brand" (PALM BEACH POST, 7/18).

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