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SBD/Issue 204/The Back of the Book
Coming To Your Living Room: ESPN in 99.5 Million U.S. Homes In July
Published July 8, 2010
ESPN is in 99.5 million U.S. homes during the month of July, ranking the net ninth overall among all cable nets in terms of domestic distribution. The net's distribution is up slightly from the same period last year. ESPN2 also continues to see gains from '09, up 1.6% from the same period in '09. Versus and ESPN Classic are the only sports nets seeing declines from July '09 (THE DAILY).
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CABLE SPORTS NETWORKS: U.S. HOUSEHOLD PENETRATION FOR JULY
|
|||||
|
NETWORK
|
'10
|
'09
|
'08
|
'07
|
'06
|
|---|---|---|---|---|---|
|
ESPN
|
99,539
|
98,296
|
96,073
|
94,239
|
91,021
|
|
ESPN2
|
99,480
|
97,878
|
95,519
|
93,883
|
90,530
|
|
Golf Network
|
83,055
|
81,051
|
74,621
|
74,892
|
69,008
|
| Speed |
76,447
|
73,525
|
72,744
|
71,211
|
67,145
|
| Versus |
73,888
|
75,271
|
72,901
|
71,918
|
69,504
|
| ESPNews |
73,545
|
68,487
|
64,432
|
59,551
|
50,137
|
| NFL Network |
56,435
|
42,214
|
39,946
|
43,824
|
n/a
|
| MLB Network |
54,928
|
n/a
|
n/a
|
n/a
|
n/a
|
| ESPN Classic |
42,042
|
63,518
|
62,634
|
63,290
|
61,374
|
| Fox Soccer Channel |
36,476
|
34,396
|
n/a
|
n/a
|
n/a
|
NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen ratings, including ESPNU, NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.
