SBD/Issue 204/The Back of the Book

Coming To Your Living Room: ESPN in 99.5 Million U.S. Homes In July

ESPN is in 99.5 million U.S. homes during the month of July, ranking the net ninth overall among all cable nets in terms of domestic distribution. The net's distribution is up slightly from the same period last year. ESPN2 also continues to see gains from '09, up 1.6% from the same period in '09. Versus and ESPN Classic are the only sports nets seeing declines from July '09 (THE DAILY).

CABLE SPORTS NETWORKS: U.S. HOUSEHOLD PENETRATION FOR JULY
NETWORK
'10
'09
'08
'07
'06
ESPN
99,539
98,296
96,073
94,239
91,021
ESPN2
99,480
97,878
95,519
93,883
90,530
Golf Network
83,055
81,051
74,621
74,892
69,008
Speed
76,447
73,525
72,744
71,211
67,145
Versus
73,888
75,271
72,901
71,918
69,504
ESPNews
73,545
68,487
64,432
59,551
50,137
NFL Network
56,435
42,214
39,946
43,824
n/a
MLB Network
54,928
n/a
n/a
n/a
n/a
ESPN Classic
42,042
63,518
62,634
63,290
61,374
Fox Soccer Channel
36,476
34,396
n/a
n/a
n/a

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen ratings, including ESPNU, NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.

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