SBD/Issue 204/The Back of the Book

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  • Coming To Your Living Room: ESPN in 99.5 Million U.S. Homes In July

    ESPN is in 99.5 million U.S. homes during the month of July, ranking the net ninth overall among all cable nets in terms of domestic distribution. The net's distribution is up slightly from the same period last year. ESPN2 also continues to see gains from '09, up 1.6% from the same period in '09. Versus and ESPN Classic are the only sports nets seeing declines from July '09 (THE DAILY).

    CABLE SPORTS NETWORKS: U.S. HOUSEHOLD PENETRATION FOR JULY
    NETWORK
    '10
    '09
    '08
    '07
    '06
    ESPN
    99,539
    98,296
    96,073
    94,239
    91,021
    ESPN2
    99,480
    97,878
    95,519
    93,883
    90,530
    Golf Network
    83,055
    81,051
    74,621
    74,892
    69,008
    Speed
    76,447
    73,525
    72,744
    71,211
    67,145
    Versus
    73,888
    75,271
    72,901
    71,918
    69,504
    ESPNews
    73,545
    68,487
    64,432
    59,551
    50,137
    NFL Network
    56,435
    42,214
    39,946
    43,824
    n/a
    MLB Network
    54,928
    n/a
    n/a
    n/a
    n/a
    ESPN Classic
    42,042
    63,518
    62,634
    63,290
    61,374
    Fox Soccer Channel
    36,476
    34,396
    n/a
    n/a
    n/a

    NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen ratings, including ESPNU, NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel and Fox College Sports.

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