SBD/Issue 204/Sports Industrialists

Executive Transactions

Bhatia Out As Nielsen President
Of Advanced Digital Services

Nielsen President of Advanced Digital Services MANISH BHATIA is "out as part of a reorganization." Nielsen "insiders say he had been growing frustrated with the relatively slow pace of some digital media measurement initiatives." The new structure features MATT O'GRADY leading the cross-media platform, TV, online and mobile audience measurement; CHERYL IDELL overseeing local TV media measurement product development; and PAT DINEEN managing the company's set-top data relationship with cable, telco and satellite TV operators (MEDIAPOST.com, 7/7)….IMG Media appointed truTV Manager of Program Development PETE ROSS Dir of Development. Ross will be based in N.Y. and will report to IMG Media Senior VP & Exec Producer STEVE MAYER (IMG)….FS Arizona named ADAM PFAU Account Exec. Previously, Pfau was an Account Exec for both the Riviera Broadcast Group in Phoenix and Cox Media (FSN)....Northern Arizona Univ. named PAM LOWIE Assistant AD for Academics. Lowie had served as Academic Coordinator and interim Assistant AD for the past three years (Northern Arizona).

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