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SBD/Issue 204/Sponsorships, Advertising & Marketing
Wheels & Deals: Stewart-Haas Does Not Expect To Expand In '11
Published July 8, 2010
|Stewart (r) Says There Is Zero Chance Race
Team Will Be Able To Add Kahne
YAHOO SPORTS' Nick Bromberg noted NASCAR fans can "officially scratch off Stewart-Haas Racing from potential destinations for Kasey Kahne in 2011" amid recent comments by Tony Stewart. Stewart appeared on NASCAR's midweek teleconference Tuesday and said, "I would say there's probably a zero percent chance we'll expand to a third team for next year. We're still trying to fill the void when Old Spice changes this year. ... It's just a matter of funding a package that works for somebody to fill our spot. There's still races we're trying to take care of on Ryan's car. The hard part about it is, it just takes funding. We could be up to a four-car team very quickly. But it takes the funding to get it done." Bromberg noted Old Spice is on Stewart's car for 12 races this season, so "assuming that Office Depot has a similar commitment level for 2011, Stewart still needs a co-primary, and every race that Ryan Newman runs with the Haas Automation paint scheme essentially means that he is unsponsored" (SPORTS.YAHOO.com, 7/6).
IN THE DRIVER'S SEAT: Ryan Hunter-Reay has been "confirmed as a full-season driver in the Izod IndyCar Series" for this season, as Andretti Autosport officials "announced a commitment to keep him in the No. 37 car for the rest of the races." Hunter-Reay had been on a "race-to-race" employment since the Indy 500 due to lack of sponsorship. His car "will promote a new 'Racing for Cancer' initiative that honors his mother, Lydia, who died in November of colon cancer" (INDIANAPOLIS STAR, 7/4). In addition to the efforts of Phillips-Van Heusen and its Izod brand, Dr Pepper Snapple Group, Inland, AirTran Airways, Comfort Revolution, the Michael Fux Foundation, Exel and ICM-Ethanol USA "all rallied to keep Hunter-Reay on the track" (Towanda DAILY REVIEW,7/5).
THE NEW AMERICA'S TEAM? America's Racing Team CMO Michael Wright said his organization is launching a NASCAR Sprint Cup team "that will be essentially driven by the fans." Wright: "It's an opportunity for fans who have wanted to be actually part of a Cup Series team to get engaged, and they will be involved with the team in every way, including selection of the driver, choice of the paint schemes on the car." The team is "close with two significant manufacturers" as to what car it will run ("NASCAR Now," ESPN2, 7/3). In Charlotte, Jim Utter wrote, "Right now, the organization has no driver, no sponsor, no crew chief, no manufacturer and no shop. Apparently, a news conference is all you need to be a NASCAR team owner" (CHARLOTTE OBSERVER, 7/3).
LUCKY NUMBER SEVEN: E-Z-GO will sponsor Kevin Harvick Inc.'s No. 33 Chevy driven by Ron Hornaday for seven NASCAR Camping World Truck Series races this season (E-Z-GO).