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SBD/Issue 204/Sponsorships, Advertising & Marketing
Tebow Continues To Lead NFLShop.com Jersey Sales Since April
Published July 8, 2010
Broncos QB Tim Tebow tops the list of all NFL jerseys sold from April 1-June 30 at NFLShop.com. Tebow is one of 13 QBs in the top 25 during the time span, with the position responsible for the top six sellers. There are five rookies in the top 25. Meanwhile, the Broncos were the top merchandise-selling team, followed by the Saints and Cowboys (THE DAILY).
|
RANK
|
PLAYER
|
RANK
|
PLAYER
|
|---|---|---|---|
|
1)
|
Broncos QB Tim Tebow
|
14)
|
Patriots QB Tom Brady |
|
2)
|
Redskins QB Donovan McNabb
|
15)
|
Cowboys WR Dez Bryant |
|
3)
|
Saints QB Drew Brees
|
16)
|
Dolphins WR Brandon Marshall |
|
4)
|
Colts QB Peyton Manning |
17)
|
Saints RB Reggie Bush |
|
5)
|
Cowboys QB Tony Romo |
18)
|
Chiefs S Eric Berry |
|
6)
|
Vikings QB Brett Favre |
19)
|
Packers QB Aaron Rodgers |
|
7)
|
Steelers S Troy Polamalu |
20)
|
Eagles WR DeSean Jackson |
|
8)
|
Lions DT Ndamukong Suh |
21)
|
Vikings RB Adrian Peterson |
|
9)
|
Rams QB Sam Bradford |
22)
|
49ers LB Patrick Willis |
|
10)
|
Jets QB Mark Sanchez |
23)
|
Cowboys WR Miles Austin |
|
11)
|
Giants QB Eli Manning |
24)
|
Eagles QB Kevin Kolb |
|
12)
|
Cardinals WR Larry Fitzgerald |
25)
|
Chargers QB Philip Rivers |
|
13)
|
Jets RB LaDainian Tomlinson |
|
|
RANK
|
TEAM
|
|---|---|
|
1)
|
Broncos
|
|
2)
|
Saints
|
|
3)
|
Cowboys
|
|
4)
|
Steelers
|
|
5)
|
Giants
|
|
6)
|
Redskins
|
|
7)
|
Dolphins
|
|
8)
|
Jets
|
|
9)
|
Eagles
|
|
10)
|
Bears
|
PROVEN STAR POWER: In Denver, Jeff Legwold wrote Tebow's "power to pull people to cash registers won't help the Broncos' bottom line more than any other team in the league since the NFL's 32 teams currently divide all merchandise revenue evenly." However, Tebow topping the list does show his "star power is substantial even before he has appeared in a regular-season game" (DENVERPOST.com, 7/7). CNBC's Darren Rovell reported NFLShop.com sells Tebow jerseys in "white, orange and blue, in all sizes, including youth." The league also sells a "wide array of Tebow women's jerseys including 'Zebra Field Flirt' and 'Pink Sweetheart' varieties." Meanwhile, Patriots QB Tom Brady's rank at No. 14 is his "lowest place since at least the 2006 season" (CNBC.com, 7/7).
REDSKINS REVIVAL: In DC, Dan Steinberg noted the Redskins rank No. 6 in team merchandise sales after being the "only NFC East team that didn't appear in the overall top 10 ... for the year from April 1, 2009 through March 31, 2010." Meanwhile, a spokesperson said that Redskins TE Chris Cooley and LB Brian Orakpo "are in the top 100 in player sales" (WASHINGTONPOST.com, 7/7).
