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SBD/Issue 204/Hot Reads
Published July 8, 2010
Thursday, July 8, 2010
The PALM BEACH POST's Dave George writes by announcing he is re-signing with the Heat, Dwyane Wade "made it plain: He's staying with the Heat because this is his custom-built franchise and nobody else's" (PALM BEACH POST). Meanwhile, should ESPN inject some reality-TV showmanship into LeBron James' announcement? (
YAHOO SPORTS' Dave Meltzer writes MMA fighter Fedor Emelianenko is in the middle of a "UFC vs. Strikeforce branding battle, with UFC – established as the Coca-Cola of the industry – clashing with Strikeforce, which is attempting to establish itself as the Pepsi of mixed martial arts" (SPORTS.YAHOO.com).