SBD/Issue 204/Facilities & Venues

Brewers Unveil Plans For New Scoreboard At Miller Park

New Scoreboard Expected To Cost Between
$9-12M, Should Be Ready By Opening Day '11

The Brewers have "unveiled designs and specifications for a new multimillion-dollar scoreboard" at Miller Park that will be the "biggest and most expensive fan enhancement since" the ballpark opened in '01, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. The scoreboard, "which should be ready by opening day 2011, is expected to cost in the range" of $9-12M. The designer, manufacturer and installer "will be Daktronics." The new scoreboard "will be a single screen, high-definition display." The video board "will be 5,940 square feet and will be the third largest scoreboard" in MLB. The "only larger boards in baseball" are at Kauffman Stadium and Chase Field. Miller Park currently "features a video board that is 1,296 square feet." The current board "features 133,624 pixels," while the new display "will have 2,358,720 pixels." That gives the new board "18 times better resolution." Brewers Exec VP/Business Operations Rick Schlesinger said, "We want to provide an experience that is superior to what you get in a living room." Daktronics officials said that the new board "will not present a problem for batters at the plate." The scoreboard "will be approximately 105 feet high by 168 feet wide," and the video display will be "nearly five times larger than the current one." Schlesinger said that the Brewers "will have to purchase a so-called scoreboard integrator to run the system." The new board also "will be integrated with the existing club-level ribbon boards and out-of-town scoreboards" that were installed in '06. A new scoreboard "had been planned for 2008, but the Brewers held off to spend more time studying new technologies and equipment" (MILWAUKEE JOURNAL SENTINEL, 7/8).

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