Kraft Macaroni Noodle Ad Installed Outside Wrigley Field

Giant Kraft Macaroni Noodle Ad Will Be In Place For The Rest Of The Cubs' Season

An "unusual, new advertisement art appeared on the west side of Wrigley Field" last night, "meant to resemble a large, yellow, elbow macaroni noodle," according to Paul Sullivan of the CHICAGO TRIBUNE. The new ad, with the slogan "You know you love it" written across it, advertises Kraft's macaroni-and-cheese dinners. The ad "didn't receive anywhere near the kind of fanfare the Toyota sign did when it was unveiled in the left field bleachers last Friday." There was "no controversy, no announcement and no logo to inform people of what it's there for." Cubs Exec VP & CMO Wally Hayward said, "It's a nice way to bring in a corporate partner at a significant deal without doing anything inside the ballpark." Hayward "declined to say how much the Cubs were getting from Kraft," but Sullivan notes since it is outside the ballpark the team "won't make nearly as much as the estimated $2.5 million from the Toyota sign." Hayward said that the noodle "would be in place for the rest of the season." He is "hoping the Noodle can become Wrigleyville's version of 'the Bean,' the Millennium Park sculpture that has become an iconic part of Chicago" (CHICAGOBREAKINGSPORTS.com, 6/16).