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SBD/Issue 189/Facilities & Venues
AT&T Park Draws More Than 20,000 For World Cup Viewing Party
Published June 15, 2010
|AT&T Park Draws 20,000 People For
Screening Of U.S.-England World Cup Match
A free showing of Saturday's U.S.-England World Cup match "drew over 20,000 to AT&T Park and 5,000 to the viewing area at Civic Center Plaza" in S.F., according to C.W. Nevius of the S.F. CHRONICLE. Organizers "were dumbfounded" by the big numbers. MLB Giants Marketing Manager Jens Weiden: "We expected 5,000. We would have been ecstatic with 10,000. But we opened the doors at 10 and they just didn't stop coming in." S.F. Recreation & Park Department GM Phil Ginsburg said of attendance at the Civic Center Plaza, "It has exceeded my wildest expectations. We even added a bonus game [today's 11:30am PT Brazil-North Korea match] because people complained we weren't showing any Brazil matches." Nevius reports the Giants are "scrambling to see if they can capitalize again." Friday's U.S.-Slovenia game "will not be shown" because AT&T Park is "already rented, and the finals can't be shown because they are the morning after" a Paul McCartney concert. Weiden said, "We will look at each game as it comes up. It's kinda like a no-hitter; you don't want to jinx it" (S.F. CHRONICLE, 6/15).
FOR MORE FROM SOUTH AFRICA: For more World Cup coverage, please see other stories in today’s issue on Hyundai pulling an ad amid criticism from Catholic groups, Dutch female fans being ejected for an ambush marketing effort, South Africa team merchandise selling quickly, viewership being up through three days on ESPN and Univision, ESPN’s on-air talent garnering positive reviews, police taking over security at two venues, FIFA citing tradition in not banning vuvuzelas and late-night talk show hosts discussing soccer.