SBD/Issue 185/Sports Media

Everything Bigger In Texas: Versus Posts Its Best IndyCar Audience

Versus Viewership For Firestone 550k Up 
Nearly 11% From Last Year's Race

Versus averaged 518,000 viewers (0.3 U.S. rating) for last Saturday night's Izod IndyCar Series Firestone 550k at Texas Motor Speedway from 8:42-11:04pm ET, marking the net's most-viewed race telecast since it began airing IndyCar races last season. The race peaked at 650,000 viewers in the 10:00-10:15pm window. The telecast's viewership was also up 10.9% from the race at Texas last year. Through four IndyCar telecasts this season, Versus is averaging 434,000 viewers, up 24.7% from 348,000 viewers at the same point last season. At the same point during the '08 season, ESPN/ESPN2 had averaged 893,000 viewers for five live telecasts. That excludes Danica Patrick's first win at the Japan race, which was shown on tape-delay the following day. Versus is also seeing year-over-year gains among males 18-34 (+44%), 18-49 (+12%) and 25-54 (+36%).

DATE
'10 RACE
LOCATION
START
VIEWERS (000)
3/14
Sao Paulo Indy 300
Streets of São Paulo
11:54am
411
4/11
Indy Grand Prix of Alabama
Barber Motorsports Park
3:49pm
310
4/18
Toyota Grand Prix of Long Beach Streets of Long Beach
4:21pm
490
6/5
Firestone 550k Texas Motor Speedway
8:04pm
518
DATE
'09 RACE
TRACK
START
VIEWERS (000)
4/5
Honda Grand Prix of St. Petersburg
Streets of St. Petersburg
2:38pm
233
4/19
Toyota Grand Prix of Long Beach
Streets of Long Beach
4:13pm
478
4/26
RoadRunner Turbo Indy 300
Kansas Speedway
4:48pm
222
6/6
Bombardier Learjet 550 Texas Motor Speedway
9:38pm
467

POCONO DOWNS: TNT averaged a 3.1 U.S. rating and 5.097 million viewers for last Sunday's NASCAR Sprint Cup Series Gillette Fusion ProGlide 500 from Pocono Raceway, which was the net's first NASCAR telecast of the '10 season. The race was down 8.8% and 7.0%, respectively, from a 3.4 rating and 5.48 million viewers for the race last year, and down 20.5% and 16.4% from '08. Sunday's telecast ranked as the sixth most-viewed program on all of cable TV for the week ending June 6, and was the most-viewed cable sports program of the week. The race was Sunday's top telecast on cable among men 18-49 and 25-54. NASCAR.com also had over one-million unique visitors and 7.4 million page views during the Pocono race, up 13% and 25%, respectively, from the race last year. Additionally, the site saw 724,000 total video streams (on demand+live), which was up 227% from last year.

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