SBD/Issue 185/Sports Industrialists
Velocity Sports, Vivid Marketing Partner To Form New Agency
Published June 9, 2010
Velocity Sports & Entertainment and Vivid Marketing have partnered to form a lifestyle marketing agency Team Epic. The new agency will incorporate SRi's market research and Isobar's global digital knowledge. Both SRi and Isobar are part of Aegis Media (Team Epic). In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes the combined entity "will have its own P&L, total more than 200 people and $30 million in billings." Team Epic "will be run by a committee consisting of current Velocity principals DAVID GRANT, MIKE REISMAN, BOB WILHELMY and ALEX NIEROTH, along with Vivid principals ERIK PETERSON and ANDY COOK." Cook will be Team Epic's Chief Creative Officer. Team Epic "will have four lead offerings: strategy and campaign development, experiential marketing, digital marketing and measurement/analytics." Reisman said that Velocity, Vivid and SRi "will remain as brands for the time being, but be merged eventually" (SPORTSBUSINESS JOURNAL, 6/7 issue).