SBD/Issue 185/Hot Reads
Published June 9, 2010
Wednesday, June 9, 2010
Under the header, "World Cup Teams Look To Gain An Edge With Uniform Advancements," the L.A. TIMES' Kevin Baxter writes, "It's a super-secret endeavor by adidas, Nike and others to design outfits with myriad features to help players outperform others" (L.A. TIMES). Meanwhile, Australia's environment-friendly kit gets low marks for fashion.
The WASHINGTON POST's Michael Wilbon writes, "Some would say the Courtship of LeBron James is upstaging the NBA Finals. I'll just say the two events are running concurrently. Actually, it's possible there's more activity related to LeBron than to Lakers-Celtics" (WASHINGTON POST).
On The World Cup:
- This year's tournament will be showcase of technology and tribalism.
- South African instrument vuvuzela will provide soundtrack to event.
- Tourney may be FIFA President Sepp Blatter's crowning achievement.
- Author Alan Black gives a talk on his book "The Glorious World Cup."