SBD/Issue 185/Franchises

Liverpool Raise Ticket Prices 7% Despite Lackluster Season

Did Liverpool's High Player Wage Bill
Play Role In Ticket Price Increase?

EPL club Liverpool has announced a 7% increase in ticket prices for the '10-11 season, according to Marcus Christenson of the GUARDIAN. There had been "fears the new ticket prices would be higher as the announcement was late but even so an increase is not going to be well-received with the team finishing seventh in the league and missing out" on the UEFA Champions League. The season-ticket prices are "understood to be based on purchases being made before" June 25. Christenson notes the ticket prices were announced as a new report indicated that Liverpool is the "third highest paying club for player wages in the Premier League, up 18% in 2008-09" (, 6/8). Liverpool officials last night said that "inflation, currently at 3.7%, and the restored" value-added tax were responsible for the ticket price increase (LIVERPOOL DAILY POST, 6/9). The London TELEGRAPH writes under the header, "Liverpool Risk Another PR Blunder By Announcing Hike In Season Ticket Prices" (London TELEGRAPH, 6/9).

RUNNING FROM THE DEVILS?'s Wayne Veysey reported "only a third of Manchester United fans have renewed their season tickets just five days ahead of the deadline set by the club." Sources said that only "around 18,000 of United's 54,000 registered season ticket-holders" have renewed. While a "sizable percentage of United supporters traditionally leave it until the last minute to renew their season tickets, many will view the slackened advance sales ahead of 2010-11 as evidence that the anti-Glazer protests are starting to have an effect." Around 30,000 season tickets reportedly had been renewed "at the same point 12 months ago" (, 6/8).

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