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The arrival of 3D televisions on the consumer market creates many programming possibilities for leagues and media partners looking for ways to enhance the viewing experience, but the sports industry is watching the technology with a critical eye, not rose-colored glasses. How quickly sports embraces 3D depends on how quickly consumers embrace the platform and create enough scale to justify hefty production costs. Major events such as the World Cup will provide a grand stage to highlight 3D programming, and their success will go far in determining whether stakeholders see opportunities coming right at them. Publishing Date: June 28 Ad Close: June 14 Materials Close: June 16.
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