SBD/Issue 184/The Back of the Book

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  • Belmont Stakes Fails To Draw Double-Digit Rating In Any Market

    No U.S. metered market hit double-digit ratings for ABC's coverage of the Belmont Stakes for the first time since '07. Among the top 10 markets for Saturday's telecast, only three saw year-over-year gains for this year's race, which was run without a horse pursuing the Triple Crown and without the winners of the Kentucky Derby and Preakness Stakes. Louisville topped all metered markets for the Belmont, making the city the highest-rated U.S. market for all three Triple Crown races this year. Still, the city's ratings dropped almost 50% from a year ago. Listed below are the top 10 Nielsen metered markets for the Belmont Stakes, with comparisons to how those markets have performed in recent years (THE DAILY).

    RK
    MARKET (SIZE)
    '10
    '09
    '08*
    '07
    '06
    '05
    '04*
    1
    Louisville (49)
    7.5
    14.6
    18.3
    8.0
    6.5
    11.0
    24.3
    2
    Cincinnati (33)
    5.8
    5.3
    10.5
    4.3
    4.3
    5.3
    16.2
    3
    		 Ft. Myers-Naples (64)
    5.5
    7.4
    12.8
    4.5
    6.4
    8.8
    21.1
    4
    		 Orlando-Daytona Beach (19)
    4.8
    7.7
    16.2
    5.0
    6.3
    8.0
    20.1
    5
    		 Richmond (58)
    4.5
    7.0
    14.0
    4.7
    2.6
    5.6
    16.9
    6t
    		 Philadelphia (4)
    4.3
    5.6
    11.5
    4.1
    4.9
    10.2
    28.1
    6t
    		 Cleveland-Akron (18)
    4.3
    4.8
    9.5
    5.8
    4.8
    8.2
    14.2
    8t
    		 Hartford & New Haven (30)
    4.1
    5.8
    10.0
    4.9
    5.1
    9.6
    18.6
    8t
    		 Greenville-Spartanburg (36)
    4.1
    3.6
    11.1
    2.8
    2.1
    4.6
    13.6
    10
    		 Denver (16)
    4.0
    3.8
    7.8
    3.5
    3.2
    4.7
    14.1

    NOTE: * = Race featured a horse making an attempt at winning the Triple Crown.

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