SBD/Issue 184/Sponsorships, Advertising & Marketing
Published June 8, 2010
|Reebok Reportedly Targeting Wall
To Be One Of Its Main Endorsers
In DC, Michael Lee reported NBA Draft prospect John Wall on Friday met with Reebok officials to "discuss a possible shoe deal." Reebok is "looking for a new player to build its empire around with Allen Iverson retiring last season," and sources contend that the company "has been targeting Wall for some time." Reebok officials reportedly were "planning a special presentation" for Wall, and the meeting "went pretty well." Sources indicate that Nike and Under Armour "are also in play" for Wall (WASHINGTONPOST.com, 6/7).
YOU CAN CALL ME SUPERMAN: Warner Bros. Consumer Products and DC Comics are teaming with adidas and Magic C Dwight Howard to produce a Superman-inspired line of merchandise. The upcoming adidas line will include footwear and other apparel, co-branded with Superman and Howard, and will be distributed globally starting this holiday season. adidas also has inked a licensing partnership with Source Interlink Cos. to produce apparel based on cover art and photographs from Slam and Surfer magazines. The line also is expected to be available for the holidays (THE DAILY).
EAT MORE CHICKEN: QSR MAGAZINE reported the MLS Galaxy's three-year sponsorship with QSR Pollo Campero includes the "Shut-Out Promotion" for the '10 MLS season, giving fans a "chance to score free chicken with every home game" at The Home Depot Center. Each Galaxy ticket holder receives a coupon for a "free two-piece meal at any" of Pollo Campero's 13 L.A. locations any time the Galaxy shut out an opponent, and to date 40,000 coupons have been distributed (QSRMAGAZINE.com, 6/7).