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SBD/Issue 181/Sports Media
Published June 3, 2010
|CBC, NBC Seeing Strong Stanley Cup Final
Numbers Despite Lack Of Canadian Teams
In Toronto, Chris Zelkovich wrote the Flyers-Blackhawks Stanley Cup Final is "working wonders for both CBC and NBC." The CBC averaged 3.164 million viewers for Saturday's Game One and 2.775 million viewers for Monday's Game Two, numbers that are "always welcome at CBC -- especially when no Canadian team is involved" (THESTAR.com, 6/2). Meanwhile, YAHOO SPORTS' Greg Wyshynski wrote there is no "logical correlation between the NHL's success" during the postseason "and the success of hockey at the Winter Games." Wyshynski: "The nationally televised regular season games that were shown in the weeks after the Olympics didn't have significantly higher ratings, but the playoffs are up because of the Olympics? Makes zero sense" (SPORTS.YAHOO.com, 6/2).
WORLD WATCHING: DIGITALSPY.com's Andrew Laughlin reports the BBC "has outlined its World Cup coverage plans across all platforms." BBC One "will carry all of the corporation's allocated matches at the World Cup, with BBC HD also running an extensive schedule of ties during the tournament." The BBC will televise one of England's group stage matches, the June 23 game against Slovenia. If England advances past the group stage, the BBC "will air the team's last-16 and quarterfinal matches," while the BBC and ITV "will jointly show the final and a semi-final if England reach that stage." Laughlin noted all BBC matches "will be streamed live in high quality video on the corporation's site, which will also carry selected highlights from non-BBC games" (DIGITALSPY.com, 6/3). EPL Tottenham Hotspur manager Harry Redknapp and EPL Fulham manager Roy Hodsgon will serve as studio analysts for the BBC's World Cup coverage (BBC.co.uk, 6/2).
THE PERFECT STORM: Tigers P Armando Galarraga's near-perfect game last night led to massively increased ratings for both ESPN and MLB Network. MLB Net said its ratings jumped by a whopping 330% in metered markets from 8:00-9:00pm ET as Galarraga pitched the final innings in his quest for MLB's third perfect game this season. Meanwhile, ESPN VP/Communications Mike Soltys said on Twitter the net's overnight rating increased 57% as it cut to live action of the game (John Ourand, THE DAILY). In L.A., Diane Pucin wrote in the "good old days about two, three years ago, we'd switch immediately to ESPN and hope for a highlight" from MLB games. But now "we switch to the MLB Network and within seconds we see the play" (LATIMES.com, 6/2).