SBD/Issue 181/Sponsorships, Advertising & Marketing
Under Armour To Sponsor Foreman-Cotto Bout At Yankee Stadium
Published June 3, 2010
|Under Armour Logos To Be
Displayed In Boxing Ring
Under Armour has "agreed to sign a sponsorship deal" with Top Rank for Saturday's Yuri Foreman-Miguel Cotto bout at Yankee Stadium, according to Darren Rovell of CNBC.com. The deal, negotiated by N.Y-based Leverage Agency, includes the center-ring logo for the bout on HBO, as well as "in ring mentions" by fight announcer Michael Buffer and "signage in the boxers' corners." Under Armour also plans to run a commercial on the ballpark Jumbotron featuring athlete endorsers Brandon Jennings, Michael Phelps, Georges St-Pierre and Lindsey Vonn. The brand's logo is "not expected to be on the boxers themselves." Cotto has an endorsement deal with Ecko, which is "producing a T-shirt for the fight that it is selling online." Rovell noted Under Armour's "exposure in boxing has been limited" to date. But Under Armour Senior VP/Brand Steve Battista said, "We liked the opportunity of being part of the first fight in new Yankee Stadium and being live on HBO" (CNBC.com, 6/2).