SI Lines Up Caitlyn Jenner Special MLB Plans "Play Ball Summer" Effort Univ. Of Colorado Extends With Nike Coaching Icon Pat Summitt Dies At 64 Players' Tribune To Debut Video Series Vail Resorts Unveils Summer Developments No Bids For Sports Authority As Deadline Passes Omaha Copes With Overlapping Sporting Events Stanley Cup Arrives In Pittsburgh County Officials To Hear Astrodome Proposal
SBD/Issue 181/Sponsorships, Advertising & Marketing
Under Armour To Sponsor Foreman-Cotto Bout At Yankee Stadium
Published June 3, 2010
|Under Armour Logos To Be
Displayed In Boxing Ring
Under Armour has "agreed to sign a sponsorship deal" with Top Rank for Saturday's Yuri Foreman-Miguel Cotto bout at Yankee Stadium, according to Darren Rovell of CNBC.com. The deal, negotiated by N.Y-based Leverage Agency, includes the center-ring logo for the bout on HBO, as well as "in ring mentions" by fight announcer Michael Buffer and "signage in the boxers' corners." Under Armour also plans to run a commercial on the ballpark Jumbotron featuring athlete endorsers Brandon Jennings, Michael Phelps, Georges St-Pierre and Lindsey Vonn. The brand's logo is "not expected to be on the boxers themselves." Cotto has an endorsement deal with Ecko, which is "producing a T-shirt for the fight that it is selling online." Rovell noted Under Armour's "exposure in boxing has been limited" to date. But Under Armour Senior VP/Brand Steve Battista said, "We liked the opportunity of being part of the first fight in new Yankee Stadium and being live on HBO" (CNBC.com, 6/2).