Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
Upcoming Conferences and Events
SBD/Issue 181/Sponsorships, Advertising & Marketing
Under Armour To Sponsor Foreman-Cotto Bout At Yankee Stadium
Published June 3, 2010
|Under Armour Logos To Be
Displayed In Boxing Ring
Under Armour has "agreed to sign a sponsorship deal" with Top Rank for Saturday's Yuri Foreman-Miguel Cotto bout at Yankee Stadium, according to Darren Rovell of CNBC.com. The deal, negotiated by N.Y-based Leverage Agency, includes the center-ring logo for the bout on HBO, as well as "in ring mentions" by fight announcer Michael Buffer and "signage in the boxers' corners." Under Armour also plans to run a commercial on the ballpark Jumbotron featuring athlete endorsers Brandon Jennings, Michael Phelps, Georges St-Pierre and Lindsey Vonn. The brand's logo is "not expected to be on the boxers themselves." Cotto has an endorsement deal with Ecko, which is "producing a T-shirt for the fight that it is selling online." Rovell noted Under Armour's "exposure in boxing has been limited" to date. But Under Armour Senior VP/Brand Steve Battista said, "We liked the opportunity of being part of the first fight in new Yankee Stadium and being live on HBO" (CNBC.com, 6/2).